The talk will recall the results of three preprints, first two authored by my former student Mickael Launay, and the final coauthored by Mickael and myself. All three works are available on arXiv. At this point it is not clear that they will ever get published (or submitted for review) but hopefully this does not make their contents less interesting. This class of interacting urn processes was introduced in Launay's thesis, in an attempt to model more realistically the memory sharing that occurs in food trail pheromone marking or in similar collective learning phenomena. An interesting critical behavior occurs already in the case of exponential reinforcement. No prior knowledge of strong urns will be assumed, and I will try to explain the reason behind the phase transition.