In this session we discuss various different routes for promoting your research through a panel discussion with Dawn Gordon (Project Manager, Oxford University Innovation), Dyrol Lumbard (External Relations Manager, Mathematical Institute), James Maynard (Academic Faculty, Mathematical Institute) and Ian Griffiths, and chaired by Frances Kirwan. The panel discussion will include the topics of outreach, impact, and strategies for promoting aspects of mathematics that are less amenable to public engagement.