The graph whisperers

Bloom is a Leeds-based digital agency whose product Whisper applies high quality analytics to social media data. According to the Bloom website: “Data is nothing without the intelligence to interpret it. Whisper applies science to real-time social data to extract the insight needed to drive smarter strategic and financial decisions”. Here we describe the underlying, public domain, mathematical research that Bloom picked up and ran with, and the subsequent mutually beneficial interactions that have taken place across the academic/business interface.