Extending work of Klyachko, we give a combinatorial description of pure equivariant sheaves on a nonsingular projective toric variety X and use this description to construct moduli spaces of such sheaves. These moduli spaces are explicit and combinatorial in nature. Subsequently, we consider the moduli space M of all Gieseker stable sheaves on X and describe its fixed point locus in terms of the moduli spaces of pure equivariant sheaves on X. As an application, we compute generating functions of Euler characteristics of M in case X is a toric surface. In the torsion free case, one finds examples of new as well as known generating functions. In the pure dimension 1 case using a conjecture of Sheldon Katz, one obtains examples of genus zero Gopakumar-Vafa invariants of the canonical bundle of X.
