Marine-ice formation occurs on a vast range of length scales: from millimetre scale frazil crystals, to consolidated sea ice a metre thick, to deposits of marine ice under ice shelves that are hundreds of kilometres long. Scaling analyses is therefore an attractive and powerful technique to understand and predict phenomena associated with marine-ice formation, for example frazil crystal growth and the convective desalination of consolidated sea ice. However, there are a number of potential pitfalls arising from the assumptions implicit in the scaling analyses. In this talk, I tease out the assumptions relevant to these examples and test them, allowing me to derive simple conceptual models that capture the important geophysical mechanisms affecting marine-ice formation.