On Monday, we celebrated Roger Penrose's 91st birthday with a photo and message on social media. The result? 4,646 'likes' on Twitter. So what? Well for comparison our average is c40 and we have scraped over 1,000 on just three occasions over the years: a Sam Howison video, James Maynard's Fields Medal and those ducklings; but not Roger's Nobel Prize or 90th.
The moral of the story? Yes, the world loves Roger, but more importantly don't let anyone tell you they know what will and won't work on social media.
Bulletin category
Weight
5