What does boiling water have in common with magnets and the horizon of black holes? They are all described by conformal field theories (CFTs)! We are used to physical systems that are invariant under translations and rotations. Imagine a system which is also invariant under scale transformations. Such a system is described by a conformal field theory. Remarkably, many physical systems admit such a description and conformal field theory is ubiquitous in our current theoretical understanding of nature.